Real SaaS advantage

The SaaS market is changing. A lot.


A race to the bottom is emerging.

How do you protect from that?

Turns out people aren’t paying premiums for…

• Your code
• Your logo
• Your features

…if similar code/features are cheaper elsewhere.

People pay premiums for:

• Personality / philosophical alignment
• Relationship with brand / founders
• Feeling good each time they see you

…even if similar features are cheaper elsewhere.

Example:

Many enjoy paying for HEY.com email because:

• The product takes a stand (w/ shared user values)
• The founders are vocal and visible (and entertaining)
• The product is full of personality (you can ‘feel’ its beliefs)

…despite costing $99/year when Gmail is $0.

Your code won’t be an advantage for long.
But the way your audience feels can be.

So put on a show they love and look forward to.
It’s literally what they’re paying you for.