How well do you know your target audience?

How well do you know your target audience?

Here are 10 things you should know:

1. Questions, proclamations or stats that lower buyer defences
2. How they’d describe what you do in casual conversation
3. What trust/proof/endorsement they really care about
4. What they wish for, that isn’t yet reality
5. What they don’t have, but want to have
6. What they fear, in their current condition
7. How they feel about that lack/fear
8. What they can’t do because of that
9. How they’d describe having the solution
10. What they’d be free of if it was solved

When working on brand messaging, my list is >50 items long.

But just get these 10 right and you’ll be ahead of 90%.