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227: The parts of our brains we can’t describe ​

…are all the parts that really matter.

For teams doing meaningful work, it’s worth keeping that in mind.

  • The more we feel, the less we know: We feel stressed when we’re in the dentist’s fluorescent lobby. We feel relaxed in the restaurant’s mood-lit lobby. A mood-lit dentist would jam our senses.
  • “I don’t know what it is about that person…” but we trust that feeling at the moment when it comes. We process words differently when we “feel like” you’re stressed (is she lying?) vs confident (he must know).

There are reminders and patterns all around us, thanks to our brains that work tirelessly to keep us safe from danger.

The way we present our work matters more than we can describe. Literally.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

COMING SOON
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.