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227: The parts of our brains we can’t describe ​

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…are all the parts that really matter.

For teams doing meaningful work, it’s worth keeping that in mind.

  • The more we feel, the less we know: We feel stressed when we’re in the dentist’s fluorescent lobby. We feel relaxed in the restaurant’s mood-lit lobby. A mood-lit dentist would jam our senses.
  • “I don’t know what it is about that person…” but we trust that feeling at the moment when it comes. We process words differently when we “feel like” you’re stressed (is she lying?) vs confident (he must know).

There are reminders and patterns all around us, thanks to our brains that work tirelessly to keep us safe from danger.

The way we present our work matters more than we can describe. Literally.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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