Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 26 2018
…are all the parts that really matter.
For teams doing meaningful work, it’s worth keeping that in mind.
- The more we feel, the less we know: We feel stressed when we’re in the dentist’s fluorescent lobby. We feel relaxed in the restaurant’s mood-lit lobby. A mood-lit dentist would jam our senses.
- “I don’t know what it is about that person…” but we trust that feeling at the moment when it comes. We process words differently when we “feel like” you’re stressed (is she lying?) vs confident (he must know).
There are reminders and patterns all around us, thanks to our brains that work tirelessly to keep us safe from danger.
The way we present our work matters more than we can describe. Literally.