Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 25 2018
What if your price and your value are both great?
There’s a third component to consider:
- “Is my price too high?” If you’re taking the time to ask yourself this question, your price is actually probably too low. For most people, this isn’t the area that needs their attention.
- “Does my offer need to be more valuable?” Probably. Most offers are pretty weak. You should strengthen it. But for most people, this still isn’t the area that needs the most attention.
- “Am I being clear enough?” No. In most cases, clarity is sorely lacking. To whom are you speaking? Do they understand what you can help them with, how you can help them, and why? This needs your attention.
The clearest communicator wins.