The secret to generating great marketing ideas

The secret to generating great marketing ideas?
It comes in the form of two pills.

Two big, tough-to-swallow pills.

And today, we’re going to cover them. (If I were you, I’d grab a glass of water.)

I swallowed them by accident over 20 years ago, back in high school when I made video games for the other kids to play on lab computers.

Some games flopped and got laughed at (lame).

But others? Everyone played them. Even the school bullies.

So if I was able to swallow them back in my teens, you can swallow them as a full-grown adult with market experience.

Here’s the first pill, open wide:

Ask your customers what they like to watch/see/read.

Simple enough, but most folks would rather blow through ad budgets than simply ask the question and get insights up front.

Here’s the second pill, here comes the airplane:

Ask your customers how they love to consume content.

Simple again, but everyone has preferred types of entertainment. If you’re not making things in the way they enjoy, they’re far less likely to enjoy yours!

I go into more detail on this topic in this week’s issue of The Productoon Newsletter. Check it out!