Bankrupt brands
Most brands are “bankrupt”.
Here’s how to raise your “trust balance”:
Zero balance with audience?
↳ they won’t want your offers
How to increase balance?
↳ SOLVE problems for free w/ marketing
That’s the point of marketing.
To solve problems for fun.
So while others pitch with zero balance…
You:
- Run ads that delight & educate
- Make pages to solve problems for fun
- Let them sign up for more solutions
That means:
- Your brand balance = positive
- Your audience = ready to buy
Now, they don’t feel sold to.
Now? They can’t WAIT to see what you’ve made next.