The secret to great marketing ideas

No time for ‘great’? Sounds like a problem.

Many creators and marketers fall into this trap:

“I was told I need to make 64 pieces of content per day!”

As though there’s an international ‘content’ shortage.

As though YouTube is experiencing an upload drought.

As though everyone hit the bottom of their timelines and wondered “what now?”

There isn’t a content shortage. There’s a delight shortage.

For all the YouTube content out there, most people don’t have more than 2–3 channels they really, really like.

See the opportunity yet? Consider this:

Have a piece of content you run each week (or bi-weekly, or monthly) that doesn’t chase attention. At all. It simply sows seeds. It’s thoughtful, well-produced, makes you proud, and contains easter-eggs for fans to discover.

When people discover it, they’ll be blown away. They may even tell their friends.

I cover this topic in a little more detail in this week’s issue of The Productoon newsletter. Check it out!