Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 23 2018
Ever notice how the best in an industry seem to defy industry stereotypes?
- A good sales rep will show the right people they can afford it. Bad ones convince anyone regardless of fit.
- A good cop will show a community how to live well within the system. Bad ones ruin lives and fill quotas.
- A good team will make a vision for the future come to life. Bad ones punch clocks and refuse to take responsibility.
A stereotype represents what’s normal. If you fit one, that might be your problem.