Five steps to killer product marketing

Step 1: Spend time in your customers’ world daily.

Step 2: Ideate ways to make things they would LOVE.

Step 3: Pitch your best ideas to them, get feedback.

Step 4: Add their feedback. They know them best.

Step 5: Create the best idea. Give it to them. Let it lead ethically toward your product if they want more.

Result:

You’ve made something you know for certain they’ll love (thanks to step 2–5), and given it to them as a peer and comrade (thanks to step 1).

This is edutainment. This is something they’ll look forward to.

If that doesn’t transform your product business, you need a new product!