When content marketing plans change

When content marketing plans change, content strategy change can feel really, really chaotic.

You’ve got so many things to think about: your content matrix, customer progression-point data, distribution, production… Slow down. It’s fine.

If your customer targeting changed, modify your master notes and refactor them across your schedule. Get a qualitative content pitch in with an inner-circle of customers. Done.

If your content topics/goals changed, modify your content matrix and flow into your new assets with all subsequent production. Done.

If your distribution changed, leverage what you learned from your current platform and blend it with best practices on the new one. The customer didn’t change. Done.

It’s really simple if we let it be!