Marketing is dating

Marketing is asking for a date.

Branding is why they say yes.

Got no branding, or bad branding, or weak or average branding? Or branding that copies your competitors but doesn’t have a personality of its own? You’re going to wind up playing a numbers game but you miss ‘the one’, the ‘keeper’ that stands by you, advocates for you, tells everyone how great you are, helps you work out how to grow, and sticks with you through your mistakes.

No marketing? ‘The one’ never gets to know you even exist. To them, and to you, ‘the one’ starts feeling like a silly pipe-dream, where no one values you or your work, where the best you can hope for is a bleak scattergun hopium strategy of just ‘swiping right’ as much as possible and accepting whatever comes your way.Neither sounds like a great place to be, does it? But do both — great unique branding, great edutaining content, novel digital experiences for those you serve, while also showing up meaningfully and thoughtfully in their feeds and inboxes regularly with things they’re looking forward to?Well then now we’re onto something. I’m painting my studio here so when I bring you “diary” video entries showing you what I’m working on and showing you how to do what I do, we’ll have a great, novel, on-brand environment to share together. The details matter. Brand matters. The effort and the care matters.

So… Marketing? Branding? We need both, friends.And things are a heck of a lot simpler and a whole lot more fun when you have them both, too.