Share it with ten test
Share your work with ten people.
Do they share it with others?
If they don’t, you have a long road ahead of you. Marketing will be an act of grinding through humans, social media ‘growth hacks’ and ad spend for hard-won, tiring sales.
Or you could do better work. Work you’re proud of. Work that shares your story, your skills, your care for your craft.
Build that which those ten people would be delighted to share with others.
Then make delightful, fun, immersive invitations to the work.
Isn’t that easier?