Nike’s cartoon

Nike made an ad.

One that a commenter with 100K likes called Nike’s best ad ever, amassing over 35.8 million in just 2 days.

Better than their LeBron collab at 1.9, their FC at 3.8, The Lionesses at 3.7, and even their 1000 Victories event at 21.3.

Why?

A couple reasons.

First, because they used Edutainment properly: they gave users what they want, how they’d love to see it. This didn’t even feel like an ad, this felt like something people wanted to watch more of.

Think about that… their best ad was the one people wanted to watch and wanted to see more of.

Second, they made it like a Character Select screen on a videogame - you choose your identity by picking Blossom’s shoes, Bubbles’ shoes, or Buttercup’s shoes. And maybe you buddies will pick the other ones… if you tell them about it.

And the wit and fun of cartoon-style content, which works tremendously well across so many markets and industries, helped package all that up into something that apparently worked over 18X better than a top-tier celebrity endorsement video, and in just 2 days.

The opportunity on the table even from just making ONE quality edutainment video is just phenomenal. Imagine what’s possible if you were to lean in and seize it.