Hope-straining

Hope is a lousy strategy when building your project.

And stressing about the thing you’re hoping for is even worse.

I call it 'hope-straining'…

And hope-straining is only a good strategy if your goal is to get a hernia.

But is sure is tempting, when:

• You dabble in several marketing strategies
• You discover how much work is in each of them
• They all seem to be really, really hard to do well

But when hernias look tempting, it’s a good sign we’ve missed something.

Unclench your posterior, for there is a solution:

• The strategies aren’t the problem
• The problem is the same regardless of strategy
• That problem is: you’re being samey, boring, and unremarkable

Consider this:

When was the last time you texted a brand marketing asset with a friend because you thought they’d really like it?

Doesn’t happen often, does it.

But when it does, I’ll bet it was something unique, entertaining & remarkable.

I cover this topic in more detail in The Productoon Newsletter this week. Give it a look.