Hype and sustainability

Hype and sustainability don’t get along very well.

When one of my projects picks up too much steam, I slow it down. I’ve watched what happens to projects that get too much hype, and it’s not good.

And yet going too slowly starves a project of life and energy that right-fit people would love to see in your work.

Too fast and it dies. Too slow and it doesn’t get to live.

As with so many things, it’s a balancing act.

Whichever you’re currently experiencing — hype or sustainability — don’t envy the other.

Both have problems.

Pursue balance.

That’s where the longevity comes from.