Don’t change the world

Many creaters and founders hate hearing this:

The world spins on without your business if or when it comes to an end.

Your corporate mission statement matters to you, but barely registers to others.

The world won’t miss your scheduled thought-leadership tweets when they stop.

And this is as it should be.

For your world to require a single entity (which is led by humans no smarter than you) in order to function would be terrible (as some less fortunate parts of the world would attest, were they to have permission to an unfiltered internet). Overzealous corporate mission statements creates zealots (which take leave of their faculties) not fans (which are just having a good time). Thought-leadership is often better left to the thoughtful authorship of books designed to broaden our body of knowledge, rather than to flippant quips designed to get ‘likes’.

We don’t need to change the world.

We just need to do a great job at our thing, for our choice of market, for a fair price.

It’s a whole lot easier to get creative and build exciting new things when you take all that weight out of it, don’t you think?