AI, the future, and your work

Conferring with AI in your business yet?

If you review the media with any frequency, you may start to feel as though you’re one of the remaining few who don’t.

But while this makes for good clickbait, it doesn’t make for useful discussion.

It may be part of our future.

But so was the iPod, at one time.

The iPod since faded into other matters. So too may AI.

The goal for businesses then wasn’t to be the best iPod reseller, or iPod game producer.

The goal for businesses was to be a reputable voice in music and tech, or a beloved house of good quality, platform-agnostic game design.

Don’t marginalise your work by pandering to tomorrow’s trends.

Elevate your work by revering what makes it great in the first place.