Still care enough

In the race to create more, we get less.

We’re told to ship more work.

We’re told to ship faster.

Churn out more, more quickly. Seven days is sufficient, sell it and make the next thing, on repeat.

There’s a danger here.

A danger that marginalises your abilities to whatever you can turn around in a small time.

A danger that puts you in the same bucket as many others, racing to churn out more.

A danger that removes care for your craft and commitment to your cause.

A danger that denies you the ability to build better things.

The world already has enough low-quality churned-out half-baked garbage.

But there’s huge demand for people who still care enough to be patient and build things that take their breath away.