Bend the rules
Don’t follow the rules, use the templates, or adhere to the best practices.
But don’t break the rules, ignore what works, or get into trouble.
Know the rules, then bend them… slightly. Knowing what makes the templates work, then going beyond their limits, puts you in a league of one. Knowing the best practices, but breaking them when it works better for your target market, puts you in a league of one.
There’s a fine line here.
Find it and reap the rewards.