Do you have a brand?

A brand is more than logos, colours, sound tags, and mascots, or what people say when you’re not in the room.

A brand is a part of you (the customer).

When you use Apple tech, it becomes part of your identity. You associate with its design choices and philosophies, which appear in other areas of your life.

When you use HEY email, it becomes a part of your identity. You wave your email address like a standard bearer in a “say no to spying big tech” army.

You don’t have a brand yet if:

• customers wouldn’t wear your t-shirt
• your name doesn’t stir something in them
• no one knows what it stands for

Stand for something for someone. Make and sell things that help them do that thing. Be one with their culture.

Now you have a brand.