Learn then forget

Best practices should be learned and then forgotten.

If you don’t learn best practices, you’ll make needless, avoidable missteps. Learning from those who went before you is really important.

If you lean on best practices exclusively, your work will never stand out. As Seth Godin rightly observed, “to be remarkable, it must be worth making a remark about.”

Learn them so you know what not to do. Then forget them so you can publish work that stands out, turns heads, builds brand equity, and motivates sales.