Slow down brands

Don’t be in such a hurry.

When was the last time you saw the Peanuts brand sending ‘abandoned cart’ email sequences for a ‘flash sale’?

Peanuts leaves you to explore and discover. They’re not hurrying you along. They’re everywhere, yet nowhere. As David Horvath says, “they’re in the ‘falling in love’ business”.

We don’t trust those who hurry us along toward where they want us to be.

We trust those who create safe places for us to explore and progress in our own timing.