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216: Forget the ‘personal brand’

When did “being a good person” become “building a personal brand”?

Forget the ‘personal brand’:

  • It’s not about saying the right things. It’s about meaning what you say, and what others say about you. They’re smart enough to smell a fake.
  • We can sense what your intentions are. With the political landscape we live in today, many of us have developed finely-tuned BS-o-meters.
  • Your Twitter follower count means nothing. We want to see what you do with things you can’t ‘game’, like how you treat people when nobody’s watching.

We’d all benefit a lot if everyone would focus less on building their ‘personal brand’, and more on building their character.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.