Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 15 2018
When did “being a good person” become “building a personal brand”?
Forget the ‘personal brand’:
- It’s not about saying the right things. It’s about meaning what you say, and what others say about you. They’re smart enough to smell a fake.
- We can sense what your intentions are. With the political landscape we live in today, many of us have developed finely-tuned BS-o-meters.
- Your Twitter follower count means nothing. We want to see what you do with things you can’t ‘game’, like how you treat people when nobody’s watching.
We’d all benefit a lot if everyone would focus less on building their ‘personal brand’, and more on building their character.