215: Empathy is your R&D department

Every time you write a word or share an image with a prospect or customer, we have a choice to make:

“Are we going to make this about us, or about them?”

  • “We made you this.” What if your product ideas were born out of an understanding of your audience’s challenges, and a willingness to solve them?
  • “We changed this because of what you said.” What if your work developed not based on what everyone else is doing, but on what your audience needs from you?

Your People & Message can become your Research & Development, and your work becomes a natural expression of a continual conversation and a heart for service. 

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