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215: Empathy is your R&D department

Every time you write a word or share an image with a prospect or customer, we have a choice to make:

“Are we going to make this about us, or about them?”

  • “We made you this.” What if your product ideas were born out of an understanding of your audience’s challenges, and a willingness to solve them?
  • “We changed this because of what you said.” What if your work developed not based on what everyone else is doing, but on what your audience needs from you?

Your People & Message can become your Research & Development, and your work becomes a natural expression of a continual conversation and a heart for service. 

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

COMING SOON
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

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Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.