Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
215: Empathy is your R&D department
July 14 2018
Every time you write a word or share an image with a prospect or customer, we have a choice to make:
“Are we going to make this about us, or about them?”
- “We made you this.” What if your product ideas were born out of an understanding of your audience’s challenges, and a willingness to solve them?
- “We changed this because of what you said.” What if your work developed not based on what everyone else is doing, but on what your audience needs from you?
Your People & Message can become your Research & Development, and your work becomes a natural expression of a continual conversation and a heart for service.
