Get some eyes

If you’ve ever heard you need content templates for your social and ads and marketing campaigns…

You’re being sold car tyres as if they’re the full car.

And if you’ve ever been told you need a ghostwriter for your content…

You’re being sold a gas pedal and a foot that presses it.

All useful stuff, but incomplete.

You need eyes. And a brain.

…and a car.

Your eyes are exposure to the market, so you develop good taste for what they’re all about, and can see what’s coming in their world.

Your brain is your ability to create novel new ways of intercepting those opportunities in a world where everyone is just copying each other.

And your car is the systems and teams you mobilise against those opportunities.

Start with your eyes. Get to know your target market way better than you do now. You’ll be in a way better spot to generate great ideas than you will sitting in the dark with templates.