Be brave and try

Sometimes, when you’re building products or marketing campaigns, you have a choice.

One where you can make one of two choices.

The first: be brave and try that new idea you had.

The second: be safe and just do the normal thing.

If you choose the first, it might fail spectacularly. And if it does, it’ll feel like you wasted your time. “Stupid, you should have chosen the second one.” But it also might be the best thing you ever did, turn heads and change your world.

If you choose the second, it might get the expected result: average, and needs a lot of work to grind it to succeed. And if it does, you’ll only wonder what would happen if you chose the first option.

You can always try the first then try the second.

But starting with the second will always leave you wondering.

There’s no right or wrong answer here.

But it’s worth thinking about if you’d like to be brave and try anyway.

Who knows what could happen?

Isn’t that part of the fun?