Loud whispers

Social has a lot of shouting.

He who is loudest tends to win: more engagement, more reach, louder.

Louder.

Great.

Except I have tinnitus. Loud doesn’t work for me.

There’s another way.

Lots of whispering.

Instead of pursuing one explosive social post… pursuing lots of personalised invitations to your tribe. Or small collaborations with other brands that share the same worldview as your tribe does, so you can share secret handshakes together.

Lots and lots of whispers.

Both can end up with lots of engagement. But only one of them creates loyal, long-term fans.