You’re lying

I like cold email.

I get cold emails every day.

You probably do too.

But while I like cold email (the ability to send something of value to someone else in the world, which they can keep or trash, is a good thing)… I hate most cold emails.

And not because of junky offers that don’t interest me. Oh no.

I hate them because of the lying. The fake personalisation, trying to trick me into thinking they took the time to check out my work when they didn’t.

I can see right through it.

They can have the best offer in the world. But they lied to me. So it’s a disgrunted, hard, forever-‘No’ from me.

If you do cold email, power to you. It’s a great medium.

But don’t you dare lie. If you do, you deserve the blacklisting, spam scores, and low response rates you get.

Do better.