Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 12 2018
“In progress” means it’s not finished:
- Keep up the good work. If you’re investing in being the best for your audience, you solve an important problem, and you’re dedicated to communicating that as clearly as possible, keep it up.
- Keep up the good price. You’re not too expensive, if your value exceeds your price. Don’t compromise your work by compromising your cost. There’s a difference between “It’s too expensive” and “I can’t afford it.”
- Keep up the good cause. If you do important work, you have a responsibility and obligation to be wise during the inevitable wins, and weather the inevitable losses.
You win some, you lose some. It’s a work in progress. Keep it up.