Unicorns and failure

Unicorns are cute.

They’re also worth billions of dollars.

Creators get to choose a path:

Option 1: 20% chance of building a profitable business and life they enjoy.

Option 2: 00006% chance of succeeding at building a unicorn.

Option 2 is a fine option for folks who like to play those odds.

But for the rest of us, Option 1 lets creators:

• Build financial autonomy
• Build time independence
• Do things they enjoy all day

Not all of these benefits show up on the balance sheet, yet they are no less worth their weight in gold.

Check the math:

Option 1: Fail five times and you win. Heck, fail ten times and have two profitable projects, if you like to do multiple things.

Option 2: Fail 16,700 times and win maybe.

I explore this topic in more detail in this week’s issue of The Productoon newsletter. Check it out!