Storytelling and buzzwords

Throw a dart.

But careful, you’ll hit a ‘storyteller’ on Twitter/X.

Is it a fad?


But only when it’s used as a hot trend to gather followers.

Storytelling is also one of the most important vehicles of knowledge transfer humans have ever had.

When used properly, it’s a fantastic means of empathy, connection and (consequently) sales.

As for the rest, it’s a buzzword to get followers.

You get to decide which path is more virtuous and beneficial for your business in the long-run.