Innovation is asking more questions

I want to visit England more often.

This sounds Iike a travel challenge. But are faster planes and cheaper fares ‘innovation’?

Let’s ask more questions:

• Why visit England more often? Because that’s where most of my family lives.
• Why does that matter? Because seeing them regularly brings us all joy.
• Why does that matter? Because without that, I feel like something’s missing in my life.

With these answers, perhaps VR/AR (for instance) social tools might also be solutions to explore. Visiting England more often isn’t a travel challenge at all. It’s an opportunity to bring family closer together.

Innovation is asking more questions – divergent ways of getting closer to the source.