Don’t set yourself on fire

If you want attention, you could just set yourself on fire in public.

The problem is, it only works when you’re the only one doing it.

Also, it’s not really the kind of attention that moves product.

(Unless the product is water, I guess.)

Also, third degree burns 👎

But fire isn’t the problem. We’re just setting the wrong thing on fire.

If you want fast attention, set yourself on fire.

If you want lasting attention, set their world on fire.

Here’s how to set your customers on fire:

• When creating content, serve them so much you feel obsolete after
• When building products, your roadmap is their list of pains
• When leading sales calls, your goal is a decision, not a sale
• When writing copy, it talks more about them than your product
• When planning for the future, it’s a plan for their future, not yours

Phew, that’s quite a bit of change!

The Productoon newsletter goes into more detail about this in the latest issue. Check it out here.