207: No more opt-ins

“What should I make so that people will buy my thing?”

  • If your product isn’t great, ‘spin’ won’t fix it. Great marketing is great communication. Making your product sound better than it is isn’t communication, it’s deception.
  • If your product isn’t clear, ‘marketing-speak’ won’t fix it. Great marketing speaks the language of the buyer. If you’re trying to sound clever, you’re making it worse.
  • If people won’t try it, ‘things’ won’t fix it. Great marketing makes it easy for the right people to start. Offering unrelated ‘stuff’ instead only delays the inevitable: getting them ready to start.

No more opt-ins: why not communicate clearly and let people try your thing?

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