Safe, predictable success

If you want to be seen as different…

…do different things.

This Friday, I’m rolling out a custom email newsletter referral system. Not because the world needs another referral system… but because the world doesn’t do things in the weird, quirky, different way I wanted.

It might not work.

That’s the point.

The act of creating meaningful, different work is also the act of confidently saying, “This might not work”.

The path to “safe, predictable success” is fraught with imposters and con-men.

The path of “being different, knowing it might not work, but knowing if it does, it will precisely because it wasn’t safe or predictable” is clear.

Turns out the real safe, predictable path is actually the latter, huh?