Forget the goal, love the craft

Got goals?

Great.

Forget about them while you work.

If you work with your goal in mind, you’re in a hurry, and feel a tedious stretch of ‘necessary evils’ behind you and your destination.

If you work with your craft in mind, you’re in love with the process, and feel your growth behind each brushstroke, keypress and voicemail.

So while you plan, forget your craft and love your goal.

But while you work, forget your goal and love your craft.