When you can’t decide

Sometimes I can’t decide.

Both ideas are good. We lack data to reveal a clear winner.

• So test them. Put them both out into the world, quickly. Only show one to each person you share with, and see how they respond. Which had better responses?
• Get out of your head. If we were going to decide, we would have by now. Getting new eyes and perspectives on it might give you the insight you need to make the call.
• Just pick one. If the above fails you, just pick one. They’re both as good as each other, so it doesn’t really matter. Just make the call and move on.

So, what’s it to be?