Care is rare

If you’re not thoughtful in your outbound, you will be forever chasing others.

If you’re truly thoughtful in your outbound, you will be forever chased by others.

If your content strategy is to flippantly copy what big accounts do, you will be forever chasing likes.

If your content strategy is to proactively solve audience problems, you will be forever answering qualified DMs.

Care is rare. It “doesn’t scale”.

Our little secret is, it does, just not how they think it does.