203: The company is the product

What if your company was the product, not the body of work it creates?

  • Marketing: The assets you create that pay the bills, indirectly. If done right, this is part of your product, not merely ‘selling’.
  • Paid work: The assets you create that pay the bills, directly. If done right, this is part of your product, not a mere ‘transaction’.
  • Teamwork: The genius that makes it all possible. If done right, this is part of your product, not merely “human resources”.

Like a restaurant, you come for the experience and service, stay for the food, then bring your friends for more of all three.

Would you ever return if any one were to be missing?

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