Marketing is like food

Marketing is like food.

Fast food (like fast marketing) might seem like a good idea for a short while, but too much of it and you (like your brand) will experience a decline in health.

Up-market restaurants (like premium marketing done by experienced artisans who love their craft) might seem expensive in the moment, but you’ll be talking about the meal for many years to come (like your customers will talk about your campaign).

There are many options in between these poles.

But most practitioners have an unhealthy diet.

Do you want a quick-fix, or do you want to be remembered long-term?

Invest your focus and resources accordingly.