Listening is the key ingredient

When I was 11, my friends gave me their pocket money.

It was simple:

1) I would listen to what video games my friends wished existed.

2) Then I’d listen to what what’d make those dream games awesome.

3) Then I’d make that game.

Fast-forward through a couple weeks of designing sprites and writing Java…

…and we’d have a new game, loaded onto floppy disks, for £3 each.

I’d sell it on the school yard. Then I’d listen for the next game they wish existed.

Listening was the key ingredient.

Listening is still the key ingredient.

If you’re building a product, remember to listen.

It’s so easy, even an 11 year old can do it.