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198: In defense of ‘evolutionary’

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‘Evolutionary’ is often seen as the lesser twin of ‘Revolutionary’.

  • Evolutionary means progress. Revolutionary begins in stark contrast to the market. Some changes may be better, others may not be. Change too many things at once and you won’t know which is which.
  • Evolutionary means survival. Revolutionary thrives on creating a lot of buzz. Buzz causes big valuations and sudden scale. But buzz doesn’t stick around. All that scaling needs supporting even once valuations drop.
  • Evolutionary means statistical inevitability. Revolutionary bets it all on red. Evolutionary plays enough smaller bets that it’s statistically more likely to succeed, eventually.

Great teams know when it’s time to take a big risk together. They also know that, most of the time, evolutionary is a great choice for teams that want to stand the test of time.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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