‘Evolutionary’ is often seen as the lesser twin of ‘Revolutionary’.
Evolutionary means progress. Revolutionary begins in stark contrast to the market. Some changes may be better, others may not be. Change too many things at once and you won’t know which is which.
Evolutionary means survival. Revolutionary thrives on creating a lot of buzz. Buzz causes big valuations and sudden scale. But buzz doesn’t stick around. All that scaling needs supporting even once valuations drop.
Evolutionary means statistical inevitability. Revolutionary bets it all on red. Evolutionary plays enough smaller bets that it’s statistically more likely to succeed, eventually.
Great teams know when it’s time to take a big risk together. They also know that, most of the time, evolutionary is a great choice for teams that want to stand the test of time.
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Don’t patronize and pander. Instead, be right there with those you wish to serve.
Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.