We need your humanity

ChatGPT is super-popular right now. GPT-4 launched, then plug-ins… All eyes are on AI.

But the ability to generate fast-food content was never what the market values most.

The market values taste, context, and fit for purpose.

Taste: The ability to discern what what great looks and feels like, without reference. It requires mastery over your craft.

Context: The ability to meet people where they are, rather than distracting or interrupting. It requires knowing your people.

Fit for purpose: THe ability to create precisely what a market needs, before they necessarily know themseles. It requires knowing your people.

And while knowing people at a macro-level is done best by machines… Knowing your specific people is done best by people who care most.

That’s where you can shine.

So show up with love in your heart for your choice of market, then show them what you’re capable of.

We need you. We need your humanity.