What Tamagotchis can teach us about digital product marketing
Great digital product marketing is like a Tamagotchi.
It gets the 3 most important elements right.
Do them and become just as addictive:
1. Find the right ‘beep’
When a Tamagotchi beeps, it has its owner’s attention. A ‘beep’ attracts your target market’s attention because:
- They know it’s for them - They know it’s something they want - They know it’ll be fun
Others interrupt. You beep.
2. Invite them to play with you
After a Tamagotchi beeps, you have to work out why. By playing with it. Give users what they want by:
• Inviting them in • Launching them into action • Rewarding that action
Others have nurture sequences. You already made their day.
3. Build a ritual
Handling the Tamagotchi beep was fun. You want to do it again for more rewards. Ritual unlocked:
• When can I do that again? • What else can I do for reward? • I must return to keep progress
Others focus on churn. You focus on current user retention rates.
Use all 3 = be as addictive as a Tamagotchi.
1. Beep 2. Invite
- Ritual