Just 1% away

If you write a great tweet but no one clicks ‘Like’, did it stop being great? Or is it still a great tweet, that would have benefitted from more algorithmic reach were you to have promoted it more?

If you make a great product but no one buys it, did it stop being great? Or is it still a great product, that simply needs more promotional activity to reach those who would gladly buy it?

If you run a great promotional campaign, but no one clicks or buys, did it stop being great? Or is it that the campaign lacked a great product or service to direct attention toward?

People are quick to dismiss something as not great without looking at the data.

If you’re doubting your skills, your product or your business…

…Maybe 99% of what you’re doing is great.

Maybe you’re just 1% away.