Do you care?
Big businesses don’t care. You’re a number there.
Small businesses were the home of care. You went there to not be a number.
But the more small businesses try to become big businesses, the more they sacrifice what makes them special: care.
And while they’re busy chatbotting away their customer interactions and SOPing away the passion for their craft in pursuit of scale, customers are left to wonder…
…Should I just go with a bigger operation, if I’m a being treated like a number anyway?
…Or perhaps I should move over to this other small business where the founder remembered it was my son’s birthday this month.
Small isn’t weak. Neither is Big. But you’re vulnerable when you’re small and don’t care.