Marketing beyond the grave
If you run an ad, what happens?
You show up, directing people to your thing, right up until the point when you don’t show up anymore.
Then you’re gone, invisible.
What if you create the best videos and resources you can, then publish those online?
You show up and, when you’re gone, they’ll still be there helping people who, in turn, invite others.
What if you create that repository of value, then advertise that, what happens?
You introduce new people to a world of value to expedite the flywheel.
Worth thinking about. It helps make sense of the options available to you.