Silly automation

Most business automation is silly.

If you go down the rabbit hole far enough, you’ll wind up getting Slack notifications about changes in a Google Sheet about Slack messages about your business automation Google Sheet.

(If you know, you know!)

There are 3 types of business automation:

The first is as above. Very silly.

The second makes customers feel like they’re a number, forcing them through forms and documents that scream, “I did not make this for you”. Pushing customers away is also silly.

The third kind makes customers feel like they’re the most important person in the world, augmenting your emotional labour with pre-prepared resources that take them to a whole other level.

That’s something worth having.

The rest is silly.