Continuing to win

Your inbox is about to get swamped.

So will your Twitter feed.

And your Linkedin timeline.

ChatGPT took the effort out of OK, personalised content.

The cold email game will change. Social media marketing will change. It all changes.

And you should be worried.

IF, your plan was to produce OK, personalised content.

But IF your plan was to do something different… something better… something more human, more thoughtful, something more contextually relevant to those you serve…

…then you have nothing to worry about at all.

Because those games were never won based on your ability to produce more words per minute.

They were won by how well you knew the person on the other side of the screen.

And they’ll continue to be won that way.