Current users vs New users

Why do we assume all of the numbers will keep going up?

Steward Brand expected the human population to peak around 8 billion then drop dramatically.

He made that prediction when we were 6.8 billion. We crossed 8 last November.

The United Nations also recognise we’re slowing down.

When a business model is based on requiring a constant, never-ending, insatiable need for ‘more’, it will eventually buckle under its own weight.

Because sometimes, there isn’t more.

But when we focus on less…

On being right for a chosen few…

Then, we don’t need to worry about burning through people like a non-renewable fuel source.

Then, we get to simply remain the best in the world for our choice of market.

When you’re brave enough to focus on less, you’re able to do so much more.